Dove Beauty Evolution

A U.S. "Dove" campaign highlighting ethical questions regarding perceived beauty and fashion shoots. Aired in 2005, this campaign was very successful. It started off on the Internet and this helped to gain publicity very quickly and then when it was shown on TV the success of this campaign grew even faster. The trailer shows a photo shoot for a magazine depicting how the model comes in without makeup and then is transformed very dramatically with the use of lighting and full make up including foundation, false eyelashes etc. that completely change her whole face. The lighting accentuates everything that is done with the make up.The speeded up photo shoot with many many shots taken and then many rejected shows how selective this process is. Each photo may be completely different and can be mediated so a true image is not presented. The really drastic point is in the post production work where the whole facialk structure is changed beyond recognition. For example, thew neck is stretched and the eyes are made bigger and the slogan at the end is intended to weigh up what is happening. The woman who is transformed is an ordinary member of the crew - not a professional actress or model. The slogan reads - "No wonder our perception of beauty is distorted." Today's perception of beauty is very distorted as we are so used to seeing artificially created images of people which are not true to life. They represent an artificially constructed ideal of beauty as opposed to natural beauty which is hidden away during the post production stage and thus the audience is deceived into believing that this kind of beauty exists in the real world when of course it does not!

Within this image we can see how they have incorporated the textures and subjects from the original photoshoot and have placed an artificial background
but within these two images they have tried to replicate the same kind of lighting to create a more fluid photograph

In this series of images, the manipulation of the image is very subtle and is quite easy to mistake from a distance. Each of these images has the original real life image within but by placing a replicated image layered into a frame of the same image this has created a whole other world and a dramatic overall image.
My idea
A Day in the Life
For this concept, I am going to explore how a scene changes through the day and how the mood of the environment changes also and its uses. By subtly cropping the night image into the daytime image within a frame /window /mirror as depicted in my research images to try to create a panoramic view within the different times of day