Here are a few adverts that inspired me to split objects in two in order to show what each object actually consists of.
In this advertisement we can see very clearly demonstrated how it works using installation



Here is an advert for Heinz ketchup which uses images that are very similar to those that I am aiming to create.
The Heinz advert uses the essential ingredients of the ketchup -eg the tomatoes themselves - to create the shape of the bottle.

Another advert shows how much butter you will use in your meals throughout the year.
This is a very clear and concise way to show to the audience how important the product is in their life.







Research into campaign ads

Here are a few UK government ads intended to raise awareness regarding heart attack symptoms and the dangers of smoking.
I wanted my work to have a very obvious and literal meaning. These ads do not present literally what is happening to the subjects - they use metaphors to shock the audience. For example, in the photograph taken by Alan Mahon, intended to represent a heart attack victim suffering pains in his chest, digital grafts with prosthetics have been used to create a belt made of his own flesh tightening around him. Mahon considered that using digital imaging alone the effect would be too much like a cartoon so a real physical object was created for the purpose by the prosthetics expert employed to help create the desired effect.The metaphor which anchors the whole image is so powerful that no text is required to convey the message to the audience. Mahon explains that he had particularly aimed not give any indication of what social class the subject was from in order that the image would impinge equally strongly on people from all walks of life, across the social scale.




This is another series of photographs taken by Nick Georghiou. He is an award-winning photographer who has worked on campaigns for Landrover and adidas etc.
In this series, prosthetics were also used as well as digital imaging. Little plastic hooks were used to stretch the models' mouths and then these were removed artificially
Accompanying this series of photographs was a TV ad which helped to create one of the most successful "Quit Smoking" campaigns. However, in my opinion, unlike the work of Alan Mahon, this photograph seemed to be somewhat stereotyped and this may have had an impact on the overall success of the campaign
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creative review the photo

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