My inspiration for my photograph of the moon came from this series of advertizing campaigns that I found in volumes in "Archive" magazine. The first photograph is very simple as they have used very simple techniques of cutting and pasting a silhouette for which no special lighting was needed so this was in fact exceedingly simple,

The next images are from a campaign for the WWF to show the destruction of the rain forests. It is a very clever photographic advertisement and a very powerful image as the construction of a leaf is very similar to the manmade construction of towns and cities. The roads and rivers are positioned like the veins on a leaf. Contextually there is great symbolic meaning.

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Another advertisement campaign from the BBC for its worldwide news stations. A very simple collage shot of the continents on a map which is quite difficult to see as it takes some time to work out the information presented but nevertheless it is a very powerful campaign.


My idea of the reflected eye came from several advertisements using eyes, mirrors and other objects with reflections within them in order to tell the story of the campaign. This is a very simple idea but very complicated to replicate as the reflections have to be lit just the same and the reflections of the surfaces must be replicated also. This is a very powerful campaign as the photographs themselves stand out very well as it would not normally be seen in the real world. The results are very realistic